Don’t Try to Sell the Gospel

In February Acts 29 Network had their Pastors/Church Planters Conference, “Text and Context”. Most of the content is obviously related to Church and Theology topics. However my favorite lectures were given by Jim Gilmore.

His topic had to do with contemporary economic trends in America. His point was two-fold.

1) The current experience model that sells products is absolutely not the model that is to be used for sharing or preaching the Gospel. Don’t try to sell the Gospel.

2) Maybe you are called into the business world instead of the pastorate.

Check his lecture out : Fear and Trembling in The Experience Economy

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Original source HERE.

According to Jim’s website, www.strategichorizons.com ,

“Jim is a Batten Fellow at The Graduate School of Business Administration at the University of Virginia. As is his custom, Jim treats every new client engagement (or in this case, university appointment) as impetus to select some new book to read: consulting for Batesville Casket yielded the delightful discovery of essayist Thomas Lynch; retention by the Professional Audio Retailers Association (PARA) to craft a conference talk entitled “What If Your High-end Customer Is a She” prompted a read of Faith Popcorn’s EVEolution; a year-long experience design project for a major software firm uncovered Robert Riefstahl’s Demonstrating to Win! And what book landed in his lap as a result of Jim’s fellowship at UVa? Why, Gary Wills’ Mr. Jefferson’s University. (Jefferson, of course, fancied the French.)

Jim previously served as the 2002-2003 Dean Helen LeBaron Hilton Endowed Co-chair at the College of Family & Consumer Sciences at Iowa State University. He has also lectured at Case Western’s Weatherhead School of Management, Cornell’s School of Hotel Administration, and Rochester Institute of Technology’s College of Applied Science and Technology.”

Plus Jim is a Presbyterian, how could you not like him? Check out his whole profile HERE.

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